Advertising Mast – Autohof Schkeuditz
CUSTOMER
Client: RSB Rudolstädter Systembau
Building owner: 24-Autohof Schkeuditz
Photos: RSB Rudolstädter Systembau
PROJECT
CHALLENGES
The new advertising mast at Autohof Schkeuditz was designed as a striking landmark to maximise the visibility of large-format displays. The goal was to ensure maximum exposure for the signage – supported by a slender yet structurally reliable steel framework. The load-bearing structure remains visually unobtrusive to highlight the advertising surfaces.
Technical Chaellenges:
Height: 50-metre mast, planned in line with the assembly concept
Connection design: fully bolted structure, resulting in a highly segmented and detailed system
Execution precision: high demand for vertical alignment, already integrated into structural and geometric planning
ADVANTAGES
Due to the number of components, bocad offered clear advantages in modeling and detailing:
Component visibility control: efficient focus on complex assemblies
Use of part colors and line types: clear distinction between primary and secondary structures
Subdivision into subsystems: for coatings, installation phases or fabrication steps – ensuring clarity and efficiency throughout the project